Monday, August 11, 2014

WPP Atticus Awards 2014 Winners

WPP Atticus Awards are awards to "honour original thinking in communications services and are open exclusively to professionals working in WPP companies". Bottom line is that it's fresh marketing reads. Here is the list with links to full text articles.



Grand Prix

    The Brand in the Boardroom: Making the Case for Investment in Brand
    (from the Branding and Identity category)
    Joanna Seddon - Ogilvy RED, New York

Advertising

Highly Commended

    Moore’s Law and the Erosion of Brand Loyalty
    Matthew Godfrey - Y&R, Singapore

Merit

    Measuring Long-Term Ad Effects: A Meaningfully Different Approach
    Daren Poole - Millward Brown, Sydney
    Dare to be Different
    Alex Hernandez-Brun with Dorothy Fitch - Millward Brown, Norwalk CT

Branding And Identity

Winner

    The Brand in the Boardroom: Making the Case for Investment in Brand
    Joanna Seddon - Ogilvy RED, New York

Merit

    The Brand: The Machine That Makes the Difference
    Andrew Curry and Andrew Stubbings - The Futures Company, London
    Brazil Leads in BRIC’s Brands
    Jerry Clode - Added Value, Hampton Wick

Consumer Insights

Winner

    The Waning Hold of Consumer Control. The Pivot to Passive. And the Burgeoning Opportunities for Breakout Marketing Innovation
    J. Walker Smith - The Futures Company, London

Highly Commended

    The 95%. Thinking About How the Rest of the World Thinks
    Ben Sadler and Jeffrey Foster - Wunderman, Seattle

Merit

    Reframing Brand Value in the New Marketplace
    Jeffrey L. Bowman and David Burgos - Ogilvy & Mather, New York; Millward Brown, Lisle
    Raging Against the Machine
    Marian Berelowitz - JWT, New York

Digital Communications

Highly Commended

    Sign of the Times – The Changing Face of Digital Editorial
    Paul Witherden - VML, London
    This Year, Next Year, Interaction 2014
    Rob Norman - GroupM, New York

Media and Communications Planning

Winner

    The Digital Kool-Aid Acid Test
    Norm Johnston - Mindshare, London

Highly Commended

    Why Real-Time is Not the Be All and End All
    Caspar Schlickum - Xaxis, London

Merit

    On the Path to Enlightenment
    Bernd Hoffmann, Sven Wollner and Matthias Hoppner - MediaCom, Dusseldorf
    I Know What You Will Do Next Summer
    Team Insights - Maxus Global, Mumbai
    Digital & Media Predictions 2014
    Duncan Southgate, Jorge Bueso, Monique Leech, Connor O’Mahony, Anne Czernek, Rob Valsler, Jarrod Payne, Adriana Sousa, Bill Pink, Rakesh Kumar, Peking Tan, Catie Williams and James Galpin - Millward Brown, Frankfurt, San Pedro Sula, Rivonia, Boston, New York, Singapore, Sao Paulo, Beijing and Shanghai

Public Relations and Public Affairs

Winner

    Brain. Behavior. Story. Why Public Relations Needs to Return to its Scientific Roots
    Christopher Graves - Ogilvy Public Relations, Washington DC

Merit

    Authentic Brands: From Transparency to Full Disclosure
    Louise Fernley with Geoff Beattie - Cohn & Wolfe, London
    New Moment Magazine – The Art of Storytelling
    Svetlana Ćopić, Slaviša Savić and Žarko Sakan - New Moment New Idea Company Y&R, Belgrade

Research In Practice

Highly Commended

    Who Said Research is Boring?
    Sandeep Dutta - TNS, Gurgaon

Merit

    The Athena Doctrine
    John Gerzema - BAV Consulting, New York
    Honesty Detection in Online Surveys
    Mitchell Eggers with Eli Drake and Chris Stevens - Lightspeed Research, Bellevue and London; GMI Inc, Bellevue

Strategy

Winner

    Confessions of an Adaptive Marketer
    Norm Johnston - Mindshare, London

Highly Commended

    Hungry for Familiar Foods: Packaging Local Food Ideas Offers MNCs in India the Opportunity to Unlock New Sources of Revenue and Reach New Audiences
    Sonya Misquitta with Dheeraj Sinha - Grey Worldwide, Mumbai

Merit

    New Tier, or New Category?
    Shekhar Deshpande and Kyle Lusk - JWT London, Atlanta
    A Better Blend of Business? How Impact Investing is Revolutionising the Corporate Landscape
    Joseph E. Morgan - Wunderman, London

Corporate

Winner

    The Future of Content [pdf]
    Mindshare, London

Highly Commended

    Your Health, Yourself
    Ogilvy CommonHealth, London

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